ZEISS VISION CENTER - PATTERN STORE
THE ZEISS VISION CENTER
The ultimate customer journey
Your competitive edge begins the moment your customers set foot in the store. From the initial meeting with staff, right up to vision analysis and frame selection – each client is guided step-by-step to the perfect lens solution, tailored to his or her unique visual needs. At the heart of it all is the ZEISS Vision Analysis process. Here, customers do not simply passively receive information. Rather, they are actively involved from start to finish; they contribute to the decision-making process and feel that their input is taken seriously – while finding out everything they need to know.
The store is divided into four functional zones, interlinked in a logical sequence: ATTRACTION, ENGAGEMENT, INVESTIGATION and CONSULTATION. The flow of these four ar eas provides the perfect setting for customer contact, activation, and service.
The result is an expert consultation process that effectively communicates to your customers exactly what ZEISS lenses can do for them.