Mercedes-Benz Trucks Customer Experience Center
Mercedes-Benz Trucks has completely revamped its existing customer center and redesigned it as a “Customer Experience Center” (CEC). The aim is to focus even more strongly on customers and bring the brand and products to life. After just three months of planning, the renovation project got underway while the center remained open for business. Within around five months, a total of 14 different trades carried out all the construction work, from new flooring to custom-made furniture. The result is a modern space that combines meeting, consulting, and presentation areas. "The new Customer Experience Center reflects our philosophy: We consistently put the customer at the center of everything we do,“ says Jean-Marc Diss, Head of Global Sales & Marketing Mercedes-Benz Trucks. ”Here, we combine our history with a view to the future." With the new Customer Experience Center, Mercedes-Benz Trucks is highlighting its strategic orientation: customer proximity is not only formulated as a guiding principle, but is also implemented in a tangible way in the Customer Experience Center. At the same time, the new center stands for a consistent international brand image based on reliability toward customers and partners, clearly conveying the values of reliability, partnership, and progress.