The opening of the new ZEISS Customer Center was celebrated as a final highlight of a global Go-To-Market Meeting with 120 country managers from all around the world. Dr. Matthias Metz Member of the Executive Board, President and CEO of Carl Zeiss Vision International GmbH has made the laudatory speech and handed over the Customer Center to the Team of Vision Care and Consumer Products.

The Center is divided in a flexible meeting area, a space for representing the shop-in-shop moduls, several vitrines for photo-and camera lenses and the main part exhibits a ZEISS VISION CENTER Store with focusing on the expertise of ZEISS. The Customer Center will be used to expose the newest technology of eye-measurement, new lens products, new marketing tools for the point of sale and the corresponding sales strategies and commercial concepts.

It´s installed for an internal and external use. And to simulate a optimum and real surrounding of a perfect ZEISS optician.