08.02.2019 | GERMAN DESIGN AWARD KATALOG 2019
PRODUCT // A statement – without airs and graces, but with power and personality. That’s the ZEISS EYEWEAR Architekt Kollektion . Distinct glasses that feature unique comfort with attention to detail and quality materials and manufacturing. The collection owes its name and design to architect Elmar Gauggel. Together with the expertise of STEPPER EYEWEAR during implementation, precision lenses from ZEISS and the communication concept by the agency ZWEI14, the collection delivers a modern, comprehensive package.
STATEMENT OF THE JURY // Using understated shapes, inventive elements and contemporary materials the Zeiss Eyewear Architect Collection melds new manufacturing techniques with time-honoured design. The collection of six pairs of glasses and two pairs of sunglasses appears to offer freedom to the wearer to be able to change their appearance to match different occasions, requirements and looks as required.